Create a Business That Feels Aligned and Abundant.

I believe that when you build your business around the energy you have available, it provides beyond your basic income. Your business deserves to feel authentic, connected, and abundant.

13+

YEARS EXPERIENCE WORKING IN MARKETING, AUTHENTIC SALES AND BUSINESS STRATEGY

300+

WORKED WITH OVER 300 BUSINESSES AROUND THE WORLD FROM FOUNDERS TO SIDE HUSTLERS

100K

SCALED TO 6-FIGURES AND NOW WORK 20 HOURS A WEEK EARNING HIGH 5-FIGURE MONTHS

My story starts back in 2018 when I left my 9-5 Marketing job to become a Yoga Teacher and Health Coach…

During my training I remember my teachers telling me less than 1/3 of us would build a successful profitable business from teaching yoga - in less than 12 months I proved them wrong. I went from working a 9-5 that was OK but paid poorly and left me exhausted by a Friday, to teaching 15+ yoga classes a week, running retreats, and becoming a Health Coach on the side. It took me two years to double my previous corporate income, and although running a business is sometimes tough, I’ve never looked back.

I learned the practical skills to sell authentically, used my background in brand and messaging to start building an audience, and turned my passions into profit.

…I was on to something

MEET THE FOUNDER

Em Huckstep

HYPE WOMAN
BUSINESS COACH
CONTENT CREATOR
SKINNY DIPPER PODCASTER MOTHER

Only a couple of years into my Yoga career and I had to stop teaching full-time as I developed an injury that required surgery and my body was telling me something - “yes teaching yoga is your passion but this isn’t sustainable on your body forever”. I made the decision to transition into Coaching full time and built up my marketing freelance portfolio alongside it, I also went and did further training with IIN, NLP School, and also trained in EFT. My coaching business was bringing in close to £5k a month and soon I had people asking how I did it.

That’s when I decided to weave my experience as a Marketer with my experience of building a holistic business. I turned my two passions into profit - literally - and in 2021 had my first 6-figure year. I stepped back from the freelancing side, built a website, and focused solely on helping women build thriving, profitable, aligned businesses.

I’ve since worked with hundreds of founders; helping them build thriving successful, and profitable brands. But more than the money - I enjoy helping people tell their stories, connect with their people, and build businesses they’re proud to share.

  • "You helped me fine tune my message to the women I really want to work with. It's working!! I'm now getting inquiries from my ideal client."

    Since working with you I am now completely confident in doing my business my way, without guilt. Your support has allowed me to trust myself and my process. You've stopped me from trying to please everyone and Working with you has cleared the fog for me. My message was all over the place & I wasn't attracting my ideal client because of it. Now I am attracting my ideal client & they are booking my coaching services.

    GEM - MARKETING COACH

  • "Before working with you I was lost and overwhelmed. Now I have more sense of direction and better understand how to share what I do, who my ideal client is and I feel excited about moving forward!"

    I've gained useful insights, tools and understanding of how marketing works, what's possible for me as a business women (which is a real breakthrough!) and I feel empowered to take my business forward in my own way. I am excited to see what comes next! Working with Em is an investment in you, your business, future and sense of empowerment.

    ALICE, YOGA TEACHER

  • "We now feel motivated, inspired, hopeful and confident. We are now showing up like we could not before! We have build what we think is a very strong foundation."

    Before we started working with Em, we felt absolutely lost. We did not even know where to start. Em gave us direction and clarity. Our biggest goal was to build a business to help artists and we are now on track doing that!

    MONT BIANCHI - PERFORMANCE THERAPISTS

  • "A huge thank you for all the energy you put into helping me get things back on the right track. I owe so much to you and this won't be the last time we work together!"

    Em was the first (coach) I found who showed genuine results, insightful content and appeared very knowledgeable in her field- so it was a no-brainer that I immediately inquired to work with her. Our sessions were dynamic, and were catered exactly to what I was looking for as well as answered all of my questions and concerns in my business.

    JANNA - BRAND STRATEGIST

  • "Signed new clients and have re-launched my program. I've changed my pricing in order to get more confident at sales and will increase this over the rest of the year"

    Before Em I felt overwhelmed with what I needed to do, and how to do it. I was scared to sell, lacking in confidence as I'd not signed any clients for a year and it had really got me down. I was thinking of quitting, TBH, and finding a "normal job". I’m pleased to say that since working with Em, I have now signed new 1-1 clients!

  • Authenticity is to show up as your unique self, to be unencumbered by the pressures of what you ‘should’ be and instead embrace the true you. I believe in the power of authentic story telling as the heart of your marketing strategy and using authentic sales tactics to grow your impact.

  • To be in integrity is to honour your boundaries and capacity in a way that allows you to work naturally and freely. To be in integrity is to listen to your intuition as your guidance signal for knowing what to say yes to and when to say no. Integrity is selling without force, and making room for allowing and receiving, not pushing or forcing.

  • This is more than hopeful thinking and embodying abundance, this is being strategic in your pricing, your sales, and your marketing. Giving space for abundance to come through with strong foundations and successful markers. This is about giving yourself permission to receive and creating space and containers to do so.

  • Working in alignment with your energy leaves you feeling expansive and spacious - making your creativity come to the surface of your being. It doesn’t deplete you but energises you and refreshes your whole sense of being. You work smartly and intuitively with your unique energy and capacity.

We’re the perfect match if..,

You believe in the power of authentic story telling in your marketing and want to connect with your audience on a deep level


You feel empowered when you have a clear plan and strategy to approach your work, and feel most inspired when you have a clear vision


You want to sell in a way that feels sleaze-free and authentic. You want to make an impact doing what you love, and make money doing it


You don’t subscribe to the #girlboss hustle messaging and instead want to embrace slower living, and sustainable business growth


You love clear direction, hands on input, and working with a mentor and expert who is willing to get into the weeds of your biz with you not just sit on the sidelides